ANALYSIS
The Pop-Up Holiday Market supported Asheville artists affected by Hurricane Helene. Using social media and email marketing, we organized a marketplace featuring 20 local vendors and their handcrafted items. The event drove gallery foot traffic while supporting our artistic community, demonstrating solidarity through visual storytelling and community outreach.
SOCIAL MEDIA STRATEGY
Our social media campaign for the holiday pop-up market focused on visual content and engagement. Visual elements included branded posts, vendor spotlights, behind-the-scenes updates, and interactive Stories. Engagement content featured discussion posts, updates about Hurricane Helene-affected artists, and Facebook event updates.
We posted twice weekly, partnered with vendors for cross-promotion, created Instagram Reels, and maintained active community engagement.
The campaign achieved a 94% increase in reach, 71% follower growth, and 205% higher engagement rates, resulting in strong event attendance.
EMAIL MARKETING
Our email marketing campaign for the holiday pop-up market focused on a two-phase approach. Phase one targeted potential vendors: aa comprehensive vendor outreach email covering application details, market benefits, and submission deadlines. Phase two consisted of one comprehensive email to our visitor list one week before the event, featuring vendor highlights, event details, and practical information. The emails maintained a consistent festive design theme and achieved a 48% open rate. Key success factors included targeted subject lines, strategic timing (Tuesday and Thursday mornings), and compelling consistent design for the event.
FLIERS
Our physical marketing campaign featured strategically designed flyers distributed across key locations including coffee shops, bulletin boards, retail stores, and community centers. The flyers maintained visual consistency with our digital materials while ensuring key event information was clearly visible, effectively reaching community members through traditional channels.